Podcast guest
Featured on the DataX Connect podcast discussing resilience, market evolution, and encouraging opportunity for the young and less-experienced.
VP Customer Success • Commercial Director • Data Centre Leadership
Adam Bradshaw
22+ years in the data centre sector across EMEA and North America, building and leading Customer Success straegies that drive renewals, expansion and customer advocacy. Known for turning high‑risk situations into long‑term revenue growth, with a governance-led, data-driven approach.
London, Herefordshire and Wales, United Kingdom
Open to international relocation
British passport
DBS Enhanced Checked
Clean UK Driver's License
- Hyperscale SLA breach recovery
- $4.5m of penalties → $0
- Customer experience turnaround
- Increased NPS to 82
- Proven sales performance
- Regularly 140%+ of ARR target
- Recent market experience
- London, Milan, Dublin, Toronto, Montreal, Dallas
- Engineering background
- Started career as data centre engineer
- European data centre experience
- 22+ years of technical and sales expertise
What I bring
Customer advocacy with commercial discipline, with the technical grounding to align delivery, operations, engineering and finance.
Trade press articles
Published industry views for Data Center Dynamics (DCD), covering talent, market change and the realities of delivery.
Commercial & marketing collateral
Created brochures, newsletters and customer messaging that improved engagement and supported pipeline and renewal conversations.
Case studies
A selection of valued clients and the outcomes delivered across secure, highly‑available data‑centre and connectivity programmes.
Marathon Petroleum
Sector: Energy, Oil & Gas
Contract source and win and subsequent delivery of a secure data‑centre environment with resilient connectivity services. £3.5m+ project.
NVIDIA Corporation
Sector: X‑as‑a‑Service
Contract source and win for data‑centre environment and highly‑available connectivity, coordinating multiple network providers to ensure a zero‑downtime environment.
EMBL‑EBI
Sector: European Union funded public sector
Contract source and win of highly secure MW‑scale capacity with multiple 10–100Gbps network capability, supporting European Molecular Biology Laboratory - European Bioinformatics Institute in their Pan-European healthcare research. £10m project.
Callcredit Information Group & Credit Karma
Sector: British consumer finance
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Contract source and win of two projects:
- Project A: Consolidation of numerous data‑centre footprints into two geographically diverse deployments, supported by multiple 10–100Gbps network capability. £1m+ project.
- Project B: Highly‑available Managed Services platform to support the free‑to‑access credit rating system. Won following successful delivery of Callcredit colocation environment and strong recommendations from Procurement. Additional revenue: £1m.
Framestore
Sector: Special effects & rendering
Contract source and win of highly-available capacity to support render platform for motion picture special effects. Mutliple hundreds of kWs, delivered in HPC configuration. £3m project.
Olympic Broadcasting Services
Sector: Sporting & broadcasting
Contract source and win of a highly secure, highly available environment to deliver the London 2012 Olympic and Paralympic Games. Facilitated and coordinated connections to 147 Rights Holding Broadcasters of many different cultures and ensuring 100% uptime of the World Feed during Games Time. The biggest television event in the UK & Ireland (reaching ~90% of the population) and an estimated global audience of 4.8 billion.
Hogan Lovells LLP
Sector: Legal & professional services
Contract source and win of an ultra‑secure data‑centre environment to facilitate always‑available online document storage and audit capability for one of the world's leading law firms. £3.8m project.
Google DeepMind
Sector: AI & machine learning
Contract source and win of an ultra‑secure environment to support DeepMind’s AI development platform and the AlphaGo projects. Complemented by substantial growth later in the contract, including large expansion to support the compute capability required for the Google/NHS partnership. £3.4m project.
Spotify
Sector: Media & streaming
Account leadership supporting the delivery of a pan‑European data‑centre footprint for the world’s most popular music streaming platform.
Goldman Sachs
Sector: Financial services
Contract source and win of a highly bespoke colocation environment of multiple hundreds of kWs to support the bank's grid compute platform. Drove a partnership with the client on customised temperature and humidity set‑points to deliver a highly efficient environment which maximised value for client and operator alike. £5.6m project, won during the midst of the 2008-2010 Financial Crisis.
Amazon Web Services
Sector: Hyperscale
Customer Success leadership on pan‑continental deployment of AWS platform. Negotiated SLA penalties down from over $4.5m to $0 and successfully reset and improved negative customer sentiment to the point of engaging on new revenue opportunities.
Experience
Filter by focus area, then explore each role for outcomes and achievements.
In their own words
Testimonials captured from the deck.
“I can't recommend Adam enough! He is one of the best commercial guys I have ever worked with in the data centre industry…”
Examples of work
A sample of thought leadership, media and commercial collateral — used to build credibility, generate demand and support account growth.
Article: Why does data centre location matter?
A piece breaking down lesser known risk factors in site selection, using independent primary sources and third‑party tools to maximise validity.
- Flight paths
- Flood plains
- Local crime statistics
- Hazardous industry
National television appearance: Ian King Live (2021)
Top‑of‑the‑hour guest on the UK’s most watched business news show, representing the data centre industry and discussing the impact of wholesale energy costs — and how that filters down to consumers via subscriptions and service access costs.
Podcast interview: Inside Data Centre Podcast (2022)
Invited by Data X Connect to speak about my career and why it’s vital to bring graduates and younger people into a sector that is economically critical.
I also discuss sustainability challenges and why a customer‑first mindset is essential in a congested market.
Marketing collateral: Choosing the right data centre
Authored and designed by me — a tool to help prospective clients evaluate facilities and make confident choices.
93 points covered, including:
- Building, location and amenities
- Proximity of hazards
- Critical infrastructure: power, cooling, fire suppression
- Compliance and standards
- Service and account management
- Security systems
- Network
Courses and professional development
Continuous learning to stay credible with customers, delivery teams and executive stakeholders.
HemsleyFraser
- Delivering Sales Excellence
TripleKite
- Significant Opportunity Insight
LinkedIn Learning
- Foundations of Performance Management
- Be the Manager Who Fights for Their Team
- Skills for your First 90 Days as a New Manager
- How to Master Your Executive Presence
- How Managers Create a Culture of Belonging
- Making Hybrid Teams Work
- Preventing Team Burnout
- Mentorship, Sponsorship & Lifting Others as You Climb
APC / Schneider Electric — Data Centre University
- Examining Fire Protection Methods in the Data Centre
- Forecasting and Accommodating Data Centre Growth
- Fundamentals of Data Centre Availability
- Fundamentals of Data Centre Security
- Fundamentals of Power Generation
Contact
If you're hiring in data centre Customer Success, Commercial, or Strategic Accounts, I’d welcome a conversation.
Reach me
- EmailClick here to email Adam
- Websiteadambradshaw.net
- LinkedInProfile
At a glance
- Global customer success leadership within data centres
- Hyperscaler & enterprise account management
- Contract negotiation & SLA governance
- Cross‑cultural stakeholder management across multiple territories
- Open to international relocation